Customer segmentation and RFM analysis

Project Description

120,000 customers, three years of order history, and a marketing team that currently segments by "bought in the last 90 days" and nothing else. We want RFM plus behavioural clustering, with segments that are actually actionable — a cluster we cannot write a different email to is not useful to us. Deliverable includes the segment definitions written in plain language for the marketing team, and the code so we can re-run it monthly.

Skills Required