Video & Animation • Posted 1 month ago
We shoot workouts on a phone in the studio. Forty clips, each becoming a 30-45 second vertical edit with captions, a hook in the first two seconds, and consistent colour. The footage is not perfect — mixed lighting, some handheld. Part of the job is making it look deliberate. Captions must be burned in and accurate; auto-generated ones mangle exercise names badly and we have had complaints. Batched in fours so we can give feedback early rather than at the end.
