Full brand identity for a boutique fitness studio chain

Project Description

We are opening our fourth studio and our branding still looks like the one my co-founder made in Canva in 2022. We need the full set: primary and secondary logo, colour system, type system, and a guidelines document a printer and a web developer can both work from without calling us. Our audience is 25-40, mostly women, in Pune and Mumbai. We are not a heavy-lifting gym and we do not want to look like one. Think calm and precise rather than aggressive. Please show brand work, not just logos. We want to see how you think about a system.

Skills Required