Looker Studio reporting for marketing and bookings

Project Description

Spend sits in Meta and Google, bookings sit in our own database, and nobody can say what a booking costs us by channel without a manual exercise. We want that joined in BigQuery and reported in Looker Studio: spend, bookings, cost per booking and a simple attribution view by channel and campaign. We know last-click is imperfect. We want it stated clearly on the dashboard rather than quietly assumed.

Skills Required