Marketing site rebuild with a focus on conversion

Project Description

Our site is pretty and converts at 0.7%. We would rather it were plainer and converted at 3%. Scope is the core marketing pages, rebuilt in Webflow, with copy as part of the job — the copy is most of the problem. We want the reasoning made explicit: what you changed and what you expect it to do, so we can check afterwards rather than admire it. Set up so we can run tests ourselves after handover.

Skills Required