Digital Marketing • Posted 2 months ago
Our site is pretty and converts at 0.7%. We would rather it were plainer and converted at 3%. Scope is the core marketing pages, rebuilt in Webflow, with copy as part of the job — the copy is most of the problem. We want the reasoning made explicit: what you changed and what you expect it to do, so we can check afterwards rather than admire it. Set up so we can run tests ourselves after handover.
