Media mix modelling across paid channels

Project Description

We spend across Meta, Google, YouTube and some offline, and platform-reported conversions add up to more than our actual sales. Everyone is claiming the same customer. We want a media mix model that gives us an independent view of contribution, with adstock and diminishing returns handled properly. Two and a half years of weekly spend and revenue, plus promotion calendar. We would rather have honest wide confidence intervals than a precise-looking number nobody should trust.

Skills Required