Predict in-game purchase intent from early session behaviour

Project Description

About 4% of our players ever buy anything, and we currently show the same store prompt to all of them at the same moment. We want a model that estimates purchase propensity from the first two sessions, so we can stop interrupting the 96% and time the offer sensibly for the rest. We are not trying to squeeze whales. Showing fewer prompts to people who will never buy is most of the value here, and we would rather the model be used to remove friction than add it. Event data in BigQuery, roughly 240,000 players.

Skills Required